A very successful campaign for the Ontario Ministry of Health targeting social smoking. The insight: everyone knows about the hazards of being a smoker, but social smokers don't consider themselves smokers. My role in the creation of this work was writing the initial scripts.
A.C.D./C.W.: Nancy Crimi-Lamanna
A.C.D./A.D.: Deborah Prenger
E.C.D.s: Peter Ignazi / Carlos Moreno