As a sponsor of the Toronto International Film Festival, RBC gets to run trailers before screenings. However, TIFF doesn't want these trailers to be ads, their audience doesn't appreciate commercial messages before their films. Despite this, RBC wanted to make sure their new "Someday" campaign was part of the message. I think we managed to tread that fine line well with this simple, inexpensive approach.
A.D.s: Les Soos / Mark Hesse
E.C.D.s: Denise Rossetto /Todd Mackie