Proof that Canadian ideas are as powerful as any in the world. Pepsi Canada asked us to pitch for a summer promotion. So we came up with the idea to put emoji on their cans and bottles - pepsiMoji - and created a whole new real world way for people to express themselves. Six months, 60 designs, 17 billboards and six videos later, pepsiMoji came to market on more than 186 million cans and bottles across Canada. We vaulted Pepsi back to number one cola in Canada. And in 2016, pepsiMoji was launched in more than 100 markets worldwide.
A.D.: Mark Hesse
C.D.s: Peter Ignazi / Carlos Moreno / Denise Rossetto / Todd Mackie / John Terry / Arthur Shah