July 17 was World Emoji Day. And as the sun transited across the planet, ‪#‎pepsiMoji‬ posts from around the world appeared... a billboard on the Gardiner. An ad from Pakistan. New designs and videos from the U.S. Tweets and instagram posts from Steve Aoki, Serena Williams, Neil Patrick Harris, Demi Lovato and more... the might of the Pepsi marketing machine was in gear and it was AMAZING. And it all started with a simple idea from Canada.

Oh, and this article in Fast Company! http://www.fastcocreate.com/3048710/pepsi-celebrates-world-emoji-day-with-more-emoji?fb_ref=Default